Here are two beliefs that will guarantee falling short of your revenue targets this year…
First, accepting that the current economic difficulty is your lot in life.This attitude may be convenient and even true to a some degree. But, it is disastrous. To drift along thinking that this is just the way things are for now will leave you up stream without a paddle. Too many professionals are far too willing to ride the economic ups and downs, taking only what comes their way.
Second, thinking you can’t do anything about it. Of course you can do something about it. The economy doesn’t determine your income or productivity. Your philosophy on attracting and serving clients determines your income. Is your philosophy one of scarcity or abundance?