Select Page

Getting Results In Difficult Times: Clear Objective

January 4, 2021
Leadership Advisory

Courageously declare your intended objective.

What are you aiming for?  What are you asking your team to accomplish?  Can you state the objective in one simple sentence?

For example, when Steve Jobs introduced the MacBook Air, he simply described it as, “The world’s thinnest notebook.”

The primary task of the leader in difficult times is to clear away the clutter and noise so people can concentrate on the goal.  The best way to silence the noise is to go on record with a bold objective that will demand the complete concentration of your team to accomplish it.

Once the objective has been set, remind everyone daily and explain why it’s critical to the future of your firm every chance you get.

Being In Control…

Feb 2, 2021

...demands self-control The meeting ran late, the taxi took twice the time estimated to arrive leaving 15 minutes to clear security and board my flight.  To my good fortune, there is no line and the security agent is waiting.  This was going to work and hope of making...

Desperation Diminishes

Jan 31, 2021

"Desperation is like stealing from the Mafia: you stand a good chance of attracting the wrong attention." Douglas Horton Many capable professionals disqualify themselves from positions of leadership because they appear desperate.  One of my mentors explained that...

Realistic or just stuck?

Jan 21, 2021

Pragmatism is basically considered a virtue in the world of accounting, finance and consulting. But there is a risk of being too realistic and over-relying on how you've always done things. My son, who works for a financial firm, shared his recent experience.  A group...